(old and new logo)
Read More: Domino’s Pizza Is Changing Their Name
So, considering the new logo (the one on the right), Jones Knowles Ritchie did something brilliant and made a box resembling one or the other half of the logo.
You Won't Believe Why They Did ThisIt's actually pretty simple, really. Jones Knowles Ritchie did some research and found out that 96% of the Domino's orders in the United Kingdom are for two pizzas due to a long running two-for-one specials. The box design is only for stores in the UK.
Photo by Jones Knowles Ritchie.
Read more details at Wired.